01 / Find

When a service has many entry points, organize search and categories around the user's purpose. Read the official site and award organizer separately: an award-era design may differ from today's page. The original task finder below also shows a way back when there are no matches.

02 / Compare and decide

Useful comparisons need common dimensions. Align audience size, included tasks and unsuitable conditions as well as price. Show how a choice changes the result before a contract or submission happens. The comparison below uses fictional plans and creates no purchase.

03 / Trace the evidence

Separate observed facts, design hypotheses and unknowns. Reputation alone does not establish usability. Record the state of the page and observation date. The evidence card below lets you switch between a hypothesis and an observation to see how the wording changes.

04 / Check the implementation

Before adopting a pattern, test keyboard access, focus, empty results, 320px reflow, zoom and long text. Refer to WCAG 2.2 and distinguish field performance data from laboratory tests. The external sites listed here have no measured scores, so they are not ranked.